For the first time, Thrace Group creates a brand addressed to the retail market of plastic products

Within 2015, the first two products of the range were successfully launched:

ΟΚΙ DOKI plastic cups

Available in several colours and with original propositions for alternative uses, OKI DOKI cups achieved in a short period of time their branded demand by consumers, while at the same time expanding the wider category of plastic kitchenware. 

ΟΚΙ DOKI garbage bags

Being the only ones available in box packaging of 30 pieces, OKI DOKI bags offer economy and ease of use, as they are pulled out from the packaging with a simple move.

OK DOKI products are being gradually placed at the points of sale, having as an objective to be available in all large supermarket chains within the first semester of 2016. At the same, their placement in 6,000 smaller points of sale is also being planned, with the support of a network of specialized collaborators.

As far as the promotion of OKI DOKI range is concerned, the following activities have been realized up to now:

- Creation of special stands communicating the uses of the cup

- In-store promotional activities and offers

- Targeted sampling and info activities regarding product use

- Communication of product characteristics via social media

- Formation of a network of specialized collaborators aiming at synergies for related future projects

The immediate plans of Thrace Group involve the full coverage of the market with the maximum points of sale possible, the expansion of the OKI DOKI range with more SKUs, as well as the promotion of the products via selected radio and TV shows.